Toy Biz was the toy division of Marvel Entertainment. Originally, the company produced toys with a license from DC, and later acquired an exclusive contract with Marvel. The Marvel line starting with an X-Men-specific line and a Marvel Superheroes line. Toy Biz jumped in and helped out by merging with the comics company, with Toy Biz handling the action figure front for Marvel.

DC Comics Super Heroes

Lex Luthor